What actually happens in the drum
Warm water softens the glue holding the sole on. The spin cycle bashes the shoe against the drum, again and again. Foam midsoles drink water and take days to dry, and in a damp Mumbai flat during the rains they often start to smell before they are even dry. All that, for a wash that barely touches the insole.
Pairs we would never put in
Leather. Suede. Nubuck. Anything with a stitched sole. Running shoes with fancy foam. Football boots. Basically, if it cost more than a nice dinner out in Bandra, keep it out of the machine.
Send us a photo on WhatsApp. We pick up, clean by hand and bring them back in 48 to 72 hours.
If you are going to anyway
We get it, sometimes you just want the canvas shoes clean. Take the laces and insoles out. Put the shoes in a mesh bag with a couple of old towels so they do not bang around. Cold water, gentle cycle, and skip the spin if you can. Afterwards, paper inside and a fan, not the balcony in afternoon sun.
Why we do it by hand instead
Each material gets its own cleaner. Insoles come out and are washed separately. Soles get scrubbed where the dirt actually sits. Drying is slow, with moving air and no heat. Takes longer. It is also why shoes come back to you in one piece.
Our services
When home cleaning is not enough
Shoe laundry with pickup
Doorstep pickup and drop anywhere in Mumbai, Thane and Navi Mumbai.
Read moreShoe dry cleaning
Low-water cleaning for suede, nubuck, satin and delicate leather.
Read moreSneaker cleaning
Deep cleaning for everyday sneakers, collector pairs and canvas shoes.
Read moreWhite shoe cleaning
Bright whites again, including yellowed soles and grey canvas.
Read moreLeather shoe cleaning
Formal shoes, boots and loafers cleaned, conditioned and polished.
Read moreSuede shoe cleaning
Suede and nubuck dry cleaned, stains lifted and the nap restored.
Read moreSports shoe cleaning
Running, gym, football, cricket and badminton shoes, deep cleaned.
Read moreShoe smell removal
Insoles and linings washed and treated so the smell actually goes.
Read moreRead next
Shoe care guides
How to clean canvas shoes
Converse, Vans and school canvas, without the yellow drying marks.
Read the guideHow to clean running shoes
Mesh, foam and insoles, and how to keep the cushioning intact.
Read the guideHow to clean shoe laces
The fastest way to make clean shoes look clean is the laces.
Read the guideHelmets too
Ride to work? Your helmet needs a wash too.
Our sister service, HelmetClean.in, deep cleans and sanitises helmets across Mumbai, Thane and Navi Mumbai. Send your helmet with your shoes: one pickup, one WhatsApp chat.
FAQ
Questions people ask us
Will a washing machine damage my sneakers?
It can loosen glue, warp foam and fade colours. Canvas shoes cope best, leather and suede worst.
Can I put shoes in a dryer?
Please do not. Heat is the main thing that warps soles and cracks leather.
Is hand cleaning really better?
For anything you care about, yes. It reaches the inside and avoids heat and spin.
Shoes piling up by the door? Send them over.
Message us on WhatsApp with a photo of your pairs. We reply with a quote and a pickup slot, and you pay only after the shoes come back clean.
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