We always start dry
If the shoes got caught in the rain, we wait. Wet suede and a brush do not get along. Once it is fully dry we go over it with a brass and nylon suede brush, one direction first, then the other way to lift the nap back up. A soft old toothbrush does the job at home. You would be surprised how often the "stain" someone sends us a photo of is just dust pressed flat on the toe.
Scuffs, shiny patches, that sort of thing
A suede eraser takes off most marks. At home, a clean white pencil eraser is close enough. Light pressure, like you are rubbing out pencil on thin paper. Shiny flattened spots, usually on the toe or the heel where it rubs the bike pedal, come back with a little steam from a kettle and another brush. Keep your hand moving. Hold it there too long and you get a wet patch, which is the next problem.
Send us a photo on WhatsApp. We pick up, clean by hand and bring them back in 48 to 72 hours.
Water marks are odd
Here is the strange bit. The cure for a water stain on suede is often a bit more water, spread evenly over the whole panel with a damp sponge so it dries as one colour instead of a ring. Paper inside, a fan nearby, no sun. Then brush. It works more often than not, though if the shoes cost what a good pair of Clarks costs now, this is the step where we would rather you handed them to us.
Oil, ghee, chutney
Fresh oil soaks up into cornflour or talc if you catch it the same day. Pile it on, leave it overnight, brush it off in the morning. Older oil marks are a different story. They darken the fibres and need a proper suede cleaner, sometimes two or three rounds of it.
And the stuff we wish nobody did
Washing machine. Hair dryer. Leather polish, which mats the nap for good. But the real suede killer in this city is simpler than all of that: wearing the pair through a July shower and then shutting it away in a cupboard while it is still damp. Two weeks later, there is a smell, and sometimes a white bloom of mould.
Our services
When home cleaning is not enough
Shoe laundry with pickup
Doorstep pickup and drop anywhere in Mumbai, Thane and Navi Mumbai.
Read moreShoe dry cleaning
Low-water cleaning for suede, nubuck, satin and delicate leather.
Read moreSneaker cleaning
Deep cleaning for everyday sneakers, collector pairs and canvas shoes.
Read moreWhite shoe cleaning
Bright whites again, including yellowed soles and grey canvas.
Read moreLeather shoe cleaning
Formal shoes, boots and loafers cleaned, conditioned and polished.
Read moreSuede shoe cleaning
Suede and nubuck dry cleaned, stains lifted and the nap restored.
Read moreSports shoe cleaning
Running, gym, football, cricket and badminton shoes, deep cleaned.
Read moreShoe smell removal
Insoles and linings washed and treated so the smell actually goes.
Read moreRead next
Shoe care guides
How to clean leather shoes
Clean first, condition second, polish last. Most people do it the other way round.
Read the guideHow to whiten yellow soles
Why soles yellow, and why bleach often makes it worse.
Read the guideCan you wash shoes in a washing machine?
Some survive it. Many come out with loose soles and a damp smell.
Read the guideHelmets too
Ride to work? Your helmet needs a wash too.
Our sister service, HelmetClean.in, deep cleans and sanitises helmets across Mumbai, Thane and Navi Mumbai. Send your helmet with your shoes: one pickup, one WhatsApp chat.
FAQ
Questions people ask us
Can I use water on suede shoes?
Only a little, and only evenly. Spot wetting leaves rings. Dry methods first, always.
Is nubuck cleaned the same way as suede?
Mostly, yes. Nubuck has a finer nap, so use a softer brush and a lighter hand.
Can you fix suede that went hard after getting wet?
Often. Gentle steam and brushing bring a lot of it back. Badly cracked suede is harder, but send a photo and we will tell you honestly.
Shoes piling up by the door? Send them over.
Message us on WhatsApp with a photo of your pairs. We reply with a quote and a pickup slot, and you pay only after the shoes come back clean.
Book on WhatsAppCall us