The thirty-second habit
After a muddy run, knock the dirt off, pull the insoles out and let both air separately overnight. Honestly, that one habit does more for smell than any spray you can buy.
Mesh and knit uppers
We use a soft brush, cool water, a drop of mild soap. Mesh holds fine dust deep inside the weave, so it is small circles and a lot of patience, then blotting with a towel. Knit uppers like Flyknit can fuzz up if you scrub hard, which is why we do not.
Send us a photo on WhatsApp. We pick up, clean by hand and bring them back in 48 to 72 hours.
Midsoles, grooves, stones
Foam midsoles clean up nicely with a melamine sponge. Outsole grooves need a stiff brush, and sometimes a toothpick for the little stones from the Bandstand promenade. We keep the shoe upright so water does not pool in the foam.
Insoles and the smell question
Insoles get hand washed in soapy water, rinsed, dried in shade. A sprinkle of baking soda inside overnight helps between proper cleans. If the smell returns two days later, though, it is in the foam and lining, not the insole, and that needs a deeper clean.
What quietly kills runners
Heat, mostly. Drying them on the balcony in afternoon sun, or near a geyser, makes foam stiff and loosens the glue. Machine washing does similar damage. So does lacing up a pair that is still wet from yesterday. If you run most days, two pairs on rotation solves a lot of this.
Our services
When home cleaning is not enough
Shoe laundry with pickup
Doorstep pickup and drop anywhere in Mumbai, Thane and Navi Mumbai.
Read moreShoe dry cleaning
Low-water cleaning for suede, nubuck, satin and delicate leather.
Read moreSneaker cleaning
Deep cleaning for everyday sneakers, collector pairs and canvas shoes.
Read moreWhite shoe cleaning
Bright whites again, including yellowed soles and grey canvas.
Read moreLeather shoe cleaning
Formal shoes, boots and loafers cleaned, conditioned and polished.
Read moreSuede shoe cleaning
Suede and nubuck dry cleaned, stains lifted and the nap restored.
Read moreSports shoe cleaning
Running, gym, football, cricket and badminton shoes, deep cleaned.
Read moreShoe smell removal
Insoles and linings washed and treated so the smell actually goes.
Read moreRead next
Shoe care guides
Helmets too
Ride to work? Your helmet needs a wash too.
Our sister service, HelmetClean.in, deep cleans and sanitises helmets across Mumbai, Thane and Navi Mumbai. Send your helmet with your shoes: one pickup, one WhatsApp chat.
FAQ
Questions people ask us
How often should I clean running shoes?
Quick clean after muddy runs, a deep clean every month or so if you run often.
Does cleaning affect cushioning?
Hand cleaning does not. Heat and machine washing can.
Can you clean Hoka, ASICS and On running shoes?
Yes. We clean most running brands and adjust for the foam and upper.
Shoes piling up by the door? Send them over.
Message us on WhatsApp with a photo of your pairs. We reply with a quote and a pickup slot, and you pay only after the shoes come back clean.
Book on WhatsAppCall us